Transforming a consultant into an industry thought leader
With over 35 years of experience in special education, Dr. William Lane is passionate about equipping parents and educators with the tools and supports they need to ensure that all students have meaningful academic experiences.
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Dr. William Lane
OVERVIEW
As a special education consultant, international speaker, and best-selling author, Dr. William Lane recognized that parents and educators of special education students are overwhelmed, and he wanted to make his information and resources more accessible to those who need it most.
With a complete brand refresh, multi-platform marketing strategy, and website overhaul, we worked with Dr. Lane to target his message to the right audience and be recognized as a reliable and trustworthy source in the special education community.
SERVICES
Branding Design
Marketing Strategy Development
Copywriting
Email Marketing
Marketing Collateral Design
Social Media Management
Web Content Strategy
Web Design
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BRAND COLORS
#e7e7e7
#d9f0ff
#99c2d9
#244259
#05080d
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RESULTS
21,192
followers on LinkedIn
*21.46% yr/yr audience growth rate
6.99%
average engagement rate across all platforms
68%
increase in year/year site visits
“Jordyn’s dedication to excellent customer service, customer satisfaction, and attention to detail have made for high customer satisfaction ratings. As a small business owner, I have seen an overwhelming growth in clients since working with Jordyn.”